As a blogger I am always looking for what works. Pinterest is a great platform for sharing my blog and it’s analytics help to know how things are going. To do this, you need a business account on Pinterest where you can keep track of your pins.
Top Performing Pins in 2019 from Shannon’s Grotto
For each pin I will talk about the elements of the pin and why it may have performed well. Some pins take time to perform well. I have some that are 3 years or older that are now performing well. Not all pins that are in the top performing pins are high in clicks or saves.
#1 Performing Pin
While this pin was #1 for performance, it was #2 for link clicks and my #1 most saved pin.
- Longer than it is wide. Pinterest images should be rectangle rather than square.
- Vertical (portrait) images as opposed to horizontal or landscape.
- There’s an overlay for the words on the image. Making the lettering stand out.
- 2 different fonts.
- 2 different sizes.
- Offer for a free pattern.
- Reaches a specific audience.
- Eye catching image of the project.
#2 Performing Pin
#3 in link clicks.
- Longer than it is wide
- Vertical image
- Different sized fonts
- Multiple color of fonts
- Overlay on a photo
- Informative
- Reaches a specific audience
- Older pin
#3 Top Performing Pin
This pin was my #1 pin for getting link clicks! It is the #2 in pin saves.
- Longer than it is wide
- Vertical image
- Eye catching font
- Separation of photo and information
- Appetizing image
- Reaches a specific audience
- Eye catching colors
#4 Performing Pin
This pin was #4 in performance and link clicks.
- Longer than wide
- Vertical
- Different sized fonts
- Number list
- Specific audience
- Great image
#5 Performing Pin
My #5 best performing pin was also the #5 in link clicks and #7 in saves.
- Longer than it is wide
- Vertical
- 2 different fonts
- 2 different font sizes
- Multiple images of the content
- Specific audience
- Older pin
#6 Performing Post
This post made #6 for performing post and link clicks and #3 for saves.
- Longer than it is wide
- Vertical image
- Image overlay
- Multiple fonts
- Different font sizes
- Informative
- Specific audience
#7 Performing Post
#8 for click links and #8 for saves!
- Longer than it is wide
- Vertical
- Different sized fonts
- Image overlay
- Multiple images
- Appetizing images
- Specific audience
- Older pin
#8 Performing Pin
This pin made it to #4 in saved pins, this year!
- Longer than it is wide
- Vertical image
- Attractive photo of project
- Words separate from photo
- Lots of eye catching red
- Specific audience
#9 Performing Pin
- Longer than wide
- Vertical
- Overlay with words
- Eye catching red
- Specific audience
#10 Performing Pin
- Longer than it is wide
- Vertical
- Different font sizes
- Informative
- Nice colors and image
- Specific Audience
- Older pin
More link click winners!
- 1. Asparagus Wrapped in Prosciutto
- 2. Basket Weave Baby Afghan
- 3. 50 Gifts for Piano Students and Teachers
- 4. What you Need to Know about Dysautonomia and Celiac
- 5. 10 Themed Gift Ideas for Any Occassion
- 6. Shingles
- 7. 40 Gifts for Newly Gluten Free Family and Friends
- 8. Delicious Gluten Free Ham and Potato Casserole
- 9. Wisdom Teeth Removal and Recovery
- 10. Gram Flour VS Graham Flour
Pins that were in the top 10 saves:
- 1. Basket Weave Baby Afghan
- 2. Asparagus Wrapped in Proscuitto
- 3. What you Need to Know about Dysautonomia and Celiac
- 4. Christmas Lantern Wreath
- 5. Stopping at Shoshone Falls Idaho- Gluten Free Road Trip
- 6. The Ultimate Gluten Free Kitchen Wish List 2019
- 7. 72 Hour Kit for a Gluten Free College Student
- 8. Delicious Gluten Free Ham and Potato Casserole
- 9. Feather Light Baking Flour Mix
- 10. Day Trip To Antelope Island- Utah
Conclusion
Doing this exercise helped me to see that I have forgotten to put descriptions with some of my pins. Whoops! They tend to perform better when accompanied by an alt description. So, I was able to remedy that mistake.
- Nice images make a big difference
- Different fonts and font sizes catch attention
- Extra info on the pin does well
- People like number lists of things
- Many of my pins that made it to the top had the color red
- There were also many with light colors or nice color contrasts that also did well
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